
Scott Plemmons, Ruthanne Walsh and Jim Wheeler Join Office Products Team
Cincinnati, OH - Verdant Commercial Capital, LLC is expanding its focus on the Office Products market by adding three industry veterans to its sales team. Joining the Verdant Office Products sales team are Scott Plemmons, Ruthanne Walsh and Jim Wheeler.
“In our third year of business Verdant surpassed $300 million in originations in 2020 with double digit growth,” said Brian Lowe, Verdant’s chief commercial officer. “As we look to grow our six verticals at Verdant we wanted to hire deep domain expertise in the Office Products vertical and adding Scott, Ruthanne, and Jim does exactly that. We are excited to work with Office Products OEMs and their Dealers to help them sell more equipment and services through financing.”

Verdant Commercial Capital, LLC has hired Bob Heimbrock as Vice President in the technology vertical. He will work with OEMs, distributors, resellers, and end users to help Verdant partners sell more through financing. With 40 years of experience in the IT industry, with the last 33 years in IT finance, Heimbrock brings a wealth of experience to Verdant.
“As Verdant continues to grow our technology vertical, we are excited to add someone with Bob’s experience and relationships. He brings a wealth of expertise in offering financing as a tool to help his partners sell more hardware and/or software.”

Every year, the Monitor recognizes the Top 50 Women in Equipment Finance for their unique contributions to the equipment finance industry.
Margaret Irvin, CPA
Senior Vice President of Operations
Verdant Commercial Capital
“Our industry would benefit from a workforce that continues to look more like our customers and the world. As the next generation comes into the industry, I believe that we will continue to make strides in this direction.”
Verdant Commercial Capital, LLC executed a multi-year Vendor Program Agreement with KION North America Corporation. The agreement provides retail financing for KION North America’s Linde and Baoli forklifts in the United States. The go-to-market name for the new financing program will be Linde Material Handling Financial Services.
Linde Material Handling Financial Services brings the durability, high performance and low cost of ownership that customers of Linde Material Handling products have been known for and brings an affordable price tag to the entire market. This program agreement will allow customers to access Linde products at a very low monthly payment.

Verdant Commercial Capital, LLC has hired Joel Zeller as Capital Markets Relationship Manager. He will work with the Verdant vendor sales team to source on and off balance sheet funding for some of Verdant’s high dollar transactions. Zeller has more than 15 years of experience with several Fortune 500 companies in sales, credit, underwriting and management in commercial finance.
“We are thrilled to add Joel to the Verdant team,” said John Merritt, Verdant’s Executive Vice President of Capital Markets. “Joel’s deep background in transaction structuring, risk management and pricing, coupled with his experience in the syndication markets will further enhance Verdant’s ability to continue to say “yes” to our vendor partners through our well-established multi-funder model.”

Cincinnati, OH - Verdant Commercial Capital, LLC has added Robert Moskovitz as its Chief Financial Officer and a member of the Executive Staff. In this role, Moskovitz will be responsible for all financial management, planning, treasury, accounting and tax matters.
“Robert is a great addition to the Verdant team,” stated Mike Rooney, Chief Executive Officer of Verdant. “Robert’s background as a long-time CFO in our industry is a perfect fit for Verdant as we enter our third year of exceptional growth. As often happens in our industry, our team has known and admired Robert a long time in his previous roles. He brings the type of leadership and experience that aligns well with our culture to ensure continued success.”
Verdant Commercial Capital, LLC executed a multi-year Vendor Program Agreement with Fecon, Inc. The agreement provides retail financing for Fecon equipment in the U.S. throughout their dealer network and direct relationships.
Verdant was included in this list in the May/June 2020 edition of the Monitor Magazine.
Top Dollar Gainers
Joining the ranking at No. 20, Verdant Commercial Capital delivered a solid year-over-year gain of $172.1 million.
Highest Percentage Increases
Four more companies joined the fold on the power of notable year-over-year gains: No. 20-ranked Verdant Commercial Capital with a 194.2% gain.
New Arrivals
Verdant Commercial Capital, led by Mike Rooney, No. 20 with $260.7 million.
Monitor’s Top Private Independents continued their upward climb in 2019, surpassing the $8 billion threshold and achieving a 16.4% year-over-year increase. The group forecast a 21.9% gain for 2020, but with the impact of the coronavirus and oil market volatility, only time will tell if the group will maintain its trajectory in the year ahead.
The Top 25 Private Independents achieved another year of steady growth, reporting a new record for the group of $8,059.2 million in new business volume for 2019, marking a 16.4% year-over-year increase. Of the group, 21 achieved a net volume gain of $1,287.9 billion, three reported a net decline of $150.3 million and one reported no change.
Leaders from six independent equipment finance companies joined Monitor for a roundtable discussion on one question: What does it mean to be an independent? They discuss the innovative nature of these entrepreneurs, their ability to specialize and their freedom when it comes to structuring deals and accessing capital.
When I met with the guest editors of this issue, we decided to do something different for our independent’s roundtable this year. We asked several leaders from top private independent companies one question: What does it mean to be an independent?
Mike Rooney, CEO of Verdant Commercial Capital, says trying to categorize all independents into one bucket is a mistake. “What’s interesting about independents is just how unique our businesses are,” he says. “Some independents focus on large-ticket transactions starting at $5 million dollars and go up from there. Others focus on micro-ticket financing, averaging less than $50,000 per transaction. Another niche for independents is marketing directly to high credit quality end-users, and some will even further segment that focus into FMV structures alone.”